2001: Apex Edge Pro added to Hogan line
Spalding Holdings Corp. is adding yet another model to the Ben Hogan line with the new Apex Edge Pro, which is due to begin shipping in February.
According to a company release, the Apex Edge Pro is designed to complement the current Apex Edge model by “offering game improvement benefits with a traditional look.” The new club, which is made of forged 1030 carbon steel, has an enhanced, perimeter-weighted head that creates a large, effective hitting area as well as a thinner top line designed to provide a cleaner look at address, much like the Apex Plus iron, which it is expected eventually to replace.
Other features include a cambered sole that reduces turf drag and a progressive muscle-back cavity. The idea, company officials said, is to give golfers the feel of forged as well as the forgiveness of a game-improvement club.
The Apex Edge Pro will carry a suggested retail price of $925 for steel shafts, 3-iron through Equalizer (Hogan’s term for PW), and $1,125 for graphite. The line will be promoted heavily at the grass-roots level with a long-running demo day program beginning in mid-February, as well as a new television and print advertising campaign that will break in January.
– John Steinbreder