2002: Precept brings clubhead size down to earth
Wednesday, November 16, 2011
By bucking equipment trends, Precept has garnered its share of success lately. And now, the Japanese company is going against the grain again with the launch of its Tour Premium 320LS Moon Sole driver.
Precept – which created a phenomenon with the $20-per-dozen MC Lady while many of its competitors sought riches with pricier balls – now is touting a driver that doesn’t fit the profile of monstrous clubheads so in vogue today.
Though such larger clubheads and long shafts may promise more distance, Precept officials insist they are not easy to swing for the average golfer. Instead, they say greater performance can be achieved with its new driver’s optimal size of 320cc, elongated clubhead design and Moon Sole technology.
The latter is a crescent-shaped, concave piece of titanium featured in the anterior portion of the sole. This design combined with an embedded tungsten weight, work in tandem to produce an ideal launch angle, expand the sweet spot and reduce hooking and slicing, Precept officials said. The 320LS also features a thin, beta titanium face with a .830 COR.
The new driver, which is available in 8, 9 and 10 degrees of loft, has a suggested retail price of $420. Precept also unveiled accompanying 17-4 stainless steel fairway woods featuring Moon Sole technology: the Tour Premium 170F (3-wood, 170cc, 14 degree), 145F (5-wood, 145cc, 18-degree) and 110F (7-wood, 110cc, 22 degree). Suggested retail for each fairway wood is $250.