2003: New Pro V1 models set to hit shops
Titleist is set to introduce two new models of the popular Pro V1 golf ball to consumers in 2003. The Pro V1x and the “new, improved” Pro V1 are expected to be available in golf shops this spring.
Two existing Pro V1 models, the Pro V1 and Pro V1 Star, were offered to golfers in 2002. The Pro V1 will be replaced by the “new, improved” version. Titleist officials are pondering the retail future of the Pro V1 Star.
Among touring pros who are Titleist users, the biggest buzz has been created by the Pro V1x. Several top players, including Phil Mickelson and Mark O’Meara, used the ball in offseason competition.
The Pro V1x contains larger dimples – 332 compared to 392 for the other Pro V1 balls. These 332 dimples are designed in seven different sizes.
Titleist has been largely silent about both new balls, but George Sine, vice president of golf ball marketing and strategic planning, did say the Pro V1x “is designed from core to cover to develop the type of performance that is particularly advantageous with high clubhead speed players.”
Asked to define this performance, Sine said that the ball “delivers low spin on full shots and high-performance spin in the short game.”
Mickelson, a high-ball hitter, said the ball appears to fly slightly lower for him. O’Meara claimed he gained significant distance off the tee.
The “new, improved” Pro V1 also may have distance expectations attached to it. Several tour players who tested it were talking about a few extra yards off the tee without sacrificing any control around the greens.
The Pro V1x is the first member of the Pro V1 family with a dual core. The cast thermoset polyurethane cover used on previous Pro V1 models is found on both new balls.
Counting these two additions, at least six different Pro V1 versions have been used by PGA Tour players – the original Pro V1, “improved” Pro V1, Pro V1 Star, Pro V1 Diamond, “new, improved” Pro V1 and Pro V1x.
The Pro V1 Star offers less spin, the Pro V1 Diamond more spin. The Diamond, however, has never been sold to consumers. Among PGA Tour pros who play Titleist balls, usage in 2002 was about 75 percent Pro V1 and 25 percent Pro V1 Star. According to statistics from the Darrell Survey, more than half of the balls used in all PGA Tour events in 2002 were members of the Pro V1 family.
The suggested retail price of the new Pro V1 models is expected to be the same as previous Pro V1 choices, $54 per dozen.