2003: TaylorMade offers new RAC options

TaylorMade has churned out a slew of new products and brand extensions in anticipation of this week’s PGA Merchandise Show in Orlando, Fla.

At the heart of the Carlsbad, Calif., company’s latest introductions are a pair of RAC (relative amplitude coefficient) irons (the LT, or lower trajectory; and MB, or muscleback), which follow the launch of the RAC OS (oversize) clubs just last month.

The new LT blades (suggested retail: $900/steel; $1,100/graphite) are designed to produce a low launch angle and medium-height trajectory.

The company’s RAC technology incorporates “feel pockets” into the back of the LT clubheads – designed to channel impact energy to specific areas of the clubhead. TaylorMade’s tuned performance cartridge, which is inserted into the sole portion at the center of the rear cavity rim, allows the company to redistribute 21 grams of weight into the clubhead perimeter.

The RAC LT irons are made of 431 stainless steel and will be offered in 2-PW, AW, SW (right- and left-handed), with four available shaft flexes in graphite (stiff, regular, senior and ladies) and two in Rifle Steel (stiff, regular).

TaylorMade’s RAC MB irons (suggested retail: $1,120) are coin-forged with a forward center of gravity that company officials say maximizes workability. The clubs carry a traditional, smaller head size and profile that is designed for highly skilled players.

“The RAC MB provides the playing characteristics necessary to create different types of shots,” said Sean Toulon, vice president of global product and brand creation.

Sergio Garcia, Rich Beem, Ian Leggatt and K.J. Choi are among the players already using the clubs.

The RAC MB irons are offered in 1-PW (right-handed only), with five available shaft flexes in Flighted Rifle steel.

Both the LT and MB irons contain a high-polish, nickel-plated finish.

According to TMAG officials, requests from tour professionals for an unfinished, chromeless RAC wedge designed to rust resulted in the creation of the new RAC FE2O3.

TaylorMade’s newest wedge features the same shape and performance elements as the original RAC: precision-milled, dual-draft grooves and a sole contoured individually according to loft and honed to handle different lies.

The RAC FE2O3 wedges will be available in a variety of lofts and bounce angles (suggested retail: $140).

The V Steel is TaylorMade’s second fairway wood introduction in the past four months. Like its R500 Series, TaylorMade created the clubhead and the 455-steel clubface to the V Steel separately.

According to company officials, the club’s sole is V-shaped to minimize turf-resistance at impact.

The V Steel series includes 2-, 3-, 4-, 5-, 7- and 9-woods (the only left-handed models are 3-, 5- and 7-woods).

The fairway woods are available in two shaft styles and five flexes – extra stiff, stiff, regular, senior and ladies (suggested retail: $240/steel; $300/graphite).

– Staff reports

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