Asian Tour nets TV deal for UK, Ireland
On the heels of Y.E. Yang’s historic win at the PGA Championship, the Asian Tour announced a deal with Sky Sports to broadcast its tournaments in the United Kingdom and Ireland through 2012.
“As the leading satellite broadcaster in the UK and Ireland, our partnership with Sky Sports is further evidence of the growth of the Asian Tour. . . and a recognition of our product and players,” said Eric Lynge, the Asian Tour’s senior director, TV and commercial affairs. “We believe this milestone will further pave the way for the Asian Tour to raise our profile internationally while also adding substantial value for Sky Sports and its viewers.”
The tour has touted the fact that Yang and others such as K.J. Choi, Jeev Milka Singh and Thongchai Jaidee, are among the region’s players who have emerged from its events to gain recognition on the world golf stage. Yang became the first Asian to claim a major championship when he won the PGA at Hazeltine National in Chaska, Minn., earlier this month.
Sky Sports already broadcasts in Asia tournaments that are co-sanctioned by the Asian Tour and European Tour.
The agreement, announced Aug. 24, also includes broadcast of highlight packages and magazine-style shows. It calls for Sky Sports to air the following tournaments live:
Sept. 10-13: Macau Open, Macau
Oct. 22-25: Iskandar Johor Open, Malaysia
Oct. 29 - Nov. 1: Barclays Singapore Open
Nov. 5-8: HSBC Champions, Shanghai, China
Nov. 12-15: UBS Hong Kong Open, Hong Kong
Nov. 19-22: Johnnie Walker Cambodian Open, Siem Reap, Cambodia
Nov. 26-29: Omega Mission Hills World Cup, Shenzhen, China
The Asian Tour features players representing at least 27 different nationalities and hosts tournaments across 16 countries.