Fashion Q&A: The Keri behind keri golf
Saturday, December 18, 2010
We've all seen our favorite female players, such as Christina Kim, toting wild, ultra-feminine golf bags around the course.
Many of them come from the keri golf line, a golf-bag and accessory design company led by Keri Murschell.
But no one really knows the woman behind the popular line, so we caught up with Murschell to talk about her inspiration, her new partnership with Adams Golf and some tips on which bag to purchase this holiday season.
Tell us about your golf history and how the keri golf brand got started?
I grew up playing sports and after college started playing golf for fun. I fell in love with the game instantly and tried to play whenever I had free time. After unsuccessfully searching for a cute ladies bag I bought a plain black bag and tied ribbons on it. The added flair made it more my style and feminine. One day, I was driving home from work listening to Oprah on the radio. She was talking about finding your passion, (then) I thought about my love of golf and fashion when it hit me like a ton of bricks. I re-routed to a fabric store and began working on concepts and designs. That’s how keri golf started.
Why golf bags? Did you see a market for it?
Yes, there were (and still are) few choices of attractive ladies bags, especially for younger golfers. Most golf bags were old and outdated in their styling and didn’t have all of the details that a woman needs. Keri golf bags pay attention to these details, such as having pockets for everything and a detachable clutch that works as a wallet in the clubhouse after a round.
Where do you get your inspiration?
I love fashion and drew inspiration from that industry, particularly handbags. Women love their handbags and are selective about the patterns, prints and details. I took what was in the market, looked at the use of design and colors and translated that into golf bags. I like to use bright colors and bold patterns because they look the best out on the course.
What excitement do your fans have to look forward to in 2011?
Keri golf has grown significantly with a partnership with Adams Golf, which is really exciting. We are making fantastic sets, which include bags and clubs together, that really energize the ladies market. Adams Golf uses the best technology in the clubs and it is just a great partnership that incorporates fashion with great product design.
Tell us a little bit about the Adams Golf partnership and how that came to be?
This partnership started because we wanted to create a high-end set of clubs, with accompanying bags for women. The first set sold out quickly and that success launched other designs. We continue to market products that are specific to women’s needs and have products for every skill set and budget.
How do you get people to continue to be interested in fashionable golf accessories during an economic recession?
Fashion is only one component to keri golf. We’re dedicated to the durability of these bags and they’re made with the finest materials. So they’re built to last and hold up on the golf course, while you’re traveling and everywhere in between. We stand behind our products so the investment will last. In addition to superior quality, the bags have great pocket and compartment space, making them just as functional as others on the market.
What keri golf piece do you recommend as the ‘perfect’ Christmas gift?
The Rory stand bag and Lillian cart bag combine the bright poppy with a fun animal print, and both are fashionable right now. But you can’t go wrong with anything from the Newport Collection; the reds are always beautiful under the tree and on the golf course.
Describe keri golf in three words:
Fashionable, functional, fresh.
Where can the products be purchased?
The bags and sets designed with Adams Golf can be purchased anywhere Adams is sold. The keri golf collection is available at a number of golf course shops nationwide, as well as online at www.kerigolf.com.