PGA Tour raised $108 million for charities in ’09
The PGA Tour announced Jan. 25 the creation of a new Web site to tout its charitable endeavors, which raised $108 million last year.
The amount, raised through tournaments on the PGA Tour, Champions Tour and Nationwide Tour, raises the organization’s all-time total to nearly $1.5 billion. The 2009 contributions, achieved during a depressed economy, fell short of the record $124 million raised in 2008.
The Tour plans to enhance its charitable efforts with a new public-service campaign – “Together, anything’s possible” – which is set to air during this week’s telecast of the Farmers Insurance Open in San Diego. The campaign complements the new Web site – www.pgatour.com/together – that will provide information on tournament and player causes and provide a means of contributing to them.
The Web site, in part, will highlight the significant contributions tournaments make in their communities. Among the events that raised the most money: The Valero Texas Open led the way with $8 million, and both the AT&T Pebble Beach National Pro-Am and Crowne Plaza Invitational at Colonial topped $5 million. Those that raised more than $4 million were the Waste Management Phoenix Open (formerly FBR Open), HP Byron Nelson Championship, John Deere Classic, THE Players Championship and The Presidents Cup.