Tucker straddles line between tradition, flair
Tuesday, April 5, 2011
You’ve heard it before: Women’s golf apparel has gone through a revolution the past 10 years. But has it really?
We’ve seen a drastic shift in designs, fabrics and styles. But it doesn’t feel as though anyone has really got it quite right.
There are the classic sporty lines, such as Nike and Adidas. With those two companies we always can step out onto the tee and feel confident and comfortable. But they’re not edgy enough to make a statement.
On the other side of fashionable fairway spectrum, we have companies such as IJP Design, J.Lindeberg and Loudmouth golf – not that they all go in the same category. They are the typical I’m-going-to-make-a-statement lines that have left country-club curmudgeons cringing at every bright, tight-fitting fabric.
From where I stand, there hasn’t been a fashionable yet practical line that has jumped out at me like Toby Tucker.
The greatest part about this line is that it has something for everyone – no matter your size, style, golfing ability or lifestyle.
Behind the clothes is Toby Tucker Peters. Her past shows how she’s able to straddle the line between fashion and function.
Peters was a fashion editor at InStyle magazine, was a member of the University of Pennsylvania men’s golf team (yes, the men’s team; Penn didn’t have a women’s team) and, presently, is a mother of two young boys.
She has merged the traditional golf styles and cuts with high-end fashion, and it literally left my jaw dropping in disbelief.
We had the chance to sit down with Peters to discuss the Toby Tucker brand. And to get us primed for this week’s Masters, she has a look that will knock our socks off!
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Question: How does your background in the fashion industry and your golfing experience work together in your clothing design work?
Answer: As an avid golfer, I wanted to create a luxurious collection that was effortlessly chic yet technical enough to golf in.
Question: Where did you get your inspiration?
Answer: The line draws on classic golf silhouettes infused with the color, texture and style. Design techniques and color palettes that I have admired through the years attending the New York, Paris and Milan fashion shows.
Question: Why do you want to design golf apparel?
Answer: While working in the ever-demanding fashion industry, I would always make time to unwind on the course. Over the years I discovered a growing void in the designer women’s golf apparel market. Excluding the “athletic” brands, I felt there was a demand that needed to be filled by a contemporary, sporty and chic line that offers women functionality and fashion.
Question: What are the challenges in creating a brand to accommodate a wide array of sizes and demographics? How did you overcome them?
Answer: I feel the most significant challenge in today’s market is fit. One of my favorite aspects of the sport of golf is that it appeals to everyone. At any point in time on the course you can see three generations of women playing. In order to meet the demands of my consumer I pay extra attention to the fit of every garment. I attribute my experience styling fashion shoots and spreads to my attention to every detail. Ultimately, I want my customer to look her best.
Question: Can you imagine your look belonging on the LPGA some day? Is it practical for a pro golfer, or is this just a country-club line?
Answer: I absolutely see Toby Tucker on the LPGA. I would love to have Anna Rawson in the collection; she’s fun, flirty and a great ambassador for the sport! The line is modeled after practicality; every piece is designed with pockets the width of a scorecard and special slots to accommodate golf tees.
Question: Do you worry that the length of some of the shorts and skirts make them inappropriate for the country club?
Answer: When designing each collection, I always want to ensure there are “club friendly” pieces so women can dress effortlessly. The Putting Skirt is a great A-line skirt that is available in 18-inch or 24-inch lengths.
Question: Have you “turf tested” all of your pieces to ensure that they are practical for the avid golfers?
Answer: Yes! As each collection develops I gather my friends for fun “turf test” weekends.
Question: What has been the early feedback on the brand?
Answer: I have been so fortunate to receive amazing feedback from my fellow colleagues in the fashion industry and from my customers. The positive feedback reaffirms my vision of sophisticated versatile golf apparel.
Question: Tell us about this eye-catching Masters style that you have put together. What are the must-have Toby Tucker items for this week? Green, I hope!
Answer: This year for the Masters, I created a great pair of vintage inspired culottes. The Par Culotte pays homage to the classic silhouette worn by Walter Hagan, in green with navy pinstripes and gold button detailing (borrowed from the classic men’s gold button blazer), the Par Culotte is a Masters must-have! In addition to the Culottes, I have a fabulous all-weather water-resistant Anorak in Masters Green perfect for layering.
Question: What other items do you recommend to look chic for this golfing season?
Answer: I love the colorful G Four golf gloves. These guys are doing for golf gloves what I hope to bring to the world of women’s golf clothing, a chic sporty modern edge. Black and White ‘buck’ style golf shoes from Equipt for Play – the most comfortable, best-looking golf shoes in the world.
Question: Besides tobytuckergolf.com, where can we purchase your clothing?
Answer: The line is sold exclusively on tobytuckergolf.com
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