Woods to go on promotional tour in Asia
Tuesday, March 22, 2011
As further evidence of normalcy returning to Tiger Woods’ life, he’s stepping up his marketing duties again.
Next month, the Nike icon will fly the company flag during a three-city promotional swing through Asia.
Following the Masters, Woods is set to join Nike Golf president Cindy Davis on what the company is calling its “Make it Matter” tour. The 14-time major championship winner is scheduled to host youth clinics and meet with media. The tour is designed to fuel the region’s growing interest in the game and promote Nike products.
Beginning in China with stops in Shenzhen (April 12) and Beijing (April 13), the tour then moves to Seoul, Korea (April 14). Initially, Nike had planned on visiting Tokyo as well, but altered its itinerary, respecting Japan’s need to focus on efforts to recover from the earthquake and tsunami that devastated the nation March 11.
The trip also enables Davis to meet with Nike Golf’s business partners and assess the region’s market potential.
Said Davis: “We believe that teaming with Tiger to shine a light on golf in China and Korea will have a meaningful impact on a region that is playing a critical role in the growth of our sport.”