Titleist unveils four new golf balls
Tuesday, October 8, 2013
Titleist’s NXT Tour family represents one of golf’s most recognizable names. For 2012, the family is growing and should attract even more attention.
At the PGA Merchandise Show, held Jan. 26-28 in Orlando, Fla., Titleist introduced two new NXT Tour models – NXT Tour and NXT Tour S.
Joining the NXT Tour party were two other new Titleist balls, a reconfigured DT SoLo and an interesting distance ball called Velocity.
First, though, the NXT Tour platform: NXT Tour balls appeal to a broad spectrum of golfers, and now there is a choice to be made by consumers. Will it be the NXT Tour or NXT Tour S?
The S version is slightly softer, but guess what? The NXT Tour also feels soft while generating, according to Titleist, even more distance than the previous NXT Tour.
“How do we make these balls even better? That’s the question we always ask ourselves,” said Mary Lou Bohn, vice president golf ball marketing and Titleist communications.
The inside of the new NXT Tour looks like this: three-piece construction, featuring a large dual core with a slightly smaller soft center and higher volume outer core layer.
The outside of the ball is a Fusablend cover, formulated by Titleist to produce the best combination of feel and distance. The cover contains 302 dimples in five different sizes.
NXT Tour S, meanwhile, contains a low compression, highly resilient core in combination with the same Fusablend cover.
Both NXT Tour balls generate impressive distance, but it is the Velocity ball that has the fastest solid core of any Titleist golf ball. The cover is made of a blend called NaZ2, and it features 332 dimples.
Titleist has been using the word “edgy” in describing the Velocity. It’s available in single- or double-digit numbers. These double digits are 00, 11, 22 and 33.
“It registered really quickly with golfers,” Bohn said. “We introduced them to Velocity, and they knew immediately what it is designed to do.”
The new DT SoLo is the softest compression Titleist. This produces an amazingly soft feel that has endeared the ball to many golfers. The cover is a blend of two soft Surlyn ionomers. It has 392 dimples.
In addition to being offered in white, two of these four new balls – the NXT Tour S and DT SoLo – will be available in yellow, although the yellow colors on the two balls are different. On the basis on extensive golfer testing, Titleist is using a brighter, three-color higher optic yellow on the NXT Tour S, and a translucent yellow on the DT SoLo.
MAP prices per dozen are $31.99 for the two NXT Tour balls, $26.99 for Velocity, and $19.99 for DT SoLo. All four balls are shipping to retail outlets this week.