Greenbrier and Shriners extend Tour sponsorships
Monday, July 9, 2012
The PGA Tour announced it secured long-term sponsorship commitments for two of its tournaments: The Greenbrier Classic and Shriners Hospitals for Children Open.
The Greenbrier extended its original six-year contract, which runs through 2015, for an additional six years – securing a spot on the Tour calendar through 2021. Meanwhile, Shriners Hospitals renewed its deal for five years. The Las Vegas tournament is now covered through 2017.
Jim Justice, who purchased The Greenbrier resort in May 2009, has used the tournament to restore the facility's five-star reputation and showcase West Virginia, his home state. The resort in White Sulphur Springs has a long history in professional golf. Among its highlights: The Greenbrier Course, built in 1924 and renovated by Jack Nicklaus in 1977, hosted the 1979 Ryder Cup and the 1994 Solheim Cup. The current Tour event is played on the renovated Old White TPC Course; its origin dates back to 1914 when it was designed by Charles Blair MacDonald.
The Shriners Hospitals' deal takes effect in 2013, which coincides with the PGA Tour's new scheduling format. Beginning next year, the Tour season begins in October with the Fall Series – which includes the Shriners Hospitals tournament – and ends in September 2014 with the Tour Championship. The Tour previously announced that its fall tournaments will receive a full allocation of FedEx Cup points with the advent of the new schedule.
Beginning in 2013, Shriners Hospitals also has committed to increase the tournament purse to $6 million – a $1.5 million increase from this year's event, scheduled for Oct. 4-7 at TPC Summerlin in Las Vegas.