PGA Tour Superstore makes northeast foray

A PGA Tour Superstore in Chicago

Continuing its aggressive expansion, PGA Tour Superstore announced July 30 its first foray into the northeast: a retail location to open later this year in Paramus, N.J.

The Roswell, Ga.-based retail chain, which is the PGA Tour's exclusive off-course and off-airport retail partner, will expand its domestic network to 15 stores with the N.J. addition. The retail business is owned and operated by Golf & Tennis Pro Shop Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of Home Depot.

PGA Tour Superstore offers a wide range of services, including golf lessons, golf club and ball fittings, and club repair and club-making sessions. Its locations also feature practice bays with swing analysis, swing simulators and a 2,500-square-foot putting green. The retailer also emphasizes as a point of distinction that its sales associates do not work on commission.

"Our goals is to establish long-term relationships with our customers," said Blank, adding that PGA Tour Superstore's goal is to provide "a store with knowledgeable sales professionals in a setting that is filled" with top golf brands.

PGA Tour Superstore has been expanding into key markets across the U.S. Its locations include: three stores in metro Atlanta; two each in Myrtle Beach, Dallas, Phoenix and Chicago. It also has two Florida stores, one each in Naples and Delray Beach, and one Denver location.

According to Dick Sullivan, president and chief executive officer of PGA Tour Superstore, the Paramus location is scheduled to open "in time for the holiday shopping season."

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