Little One pushes improved accuracy

Sean Foley talks with Tiger Woods at the 2010 PGA Championship.

WINTER GARDEN, Fla. – Dan Bonomo, president and CEO of PSP Golf, grew up playing baseball. He’d sometimes practice hitting with a thunderstick, a thin bat used as a training aid.

After he stopped playing baseball, he took up golf. And when it came to practicing on the range, Bonomo used the same concept.

The Little One was born with Bonomo grinding the head of his 7-iron into a miniature iron head (37-degree loft). The idea of the club is to improve accuracy by forcing players to hit the ideal spot on the clubface.

“A guy walked up to me on the range one day and said that was the smartest thing he’d ever seen,” Bonomo said.

Bonomo developed a prototype, and about 10 years later he sold his house, furniture and cars to finance his training aid. It has since taken off, Bonomo said.

“It’s amazing,” he said. “Our product is now in 13 countries.”

Bonomo was at the PGA Merchandise Show Demo Day on Wednesday at Orange County National showcasing his product, as well as a new 48-degree pitching wedge using the same miniature-head concept.

“We’ve done our business on the ranch, gone after teachers, and the demo days focused our attention on letting the people hit the club,” Bonomo said.

Now it’s time, Bonomo says, to push the product even more. Part of that plan was signing golf coach Sean Foley as an endorser.

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