NexBelt offers no-holes belt with proper fit
Thursday, January 24, 2013
RANCHO CUCAMONGA, Calif. -- It might seem difficult to get excited about a golf belt, but how about a belt with no holes and that promises a better fit?
A new design called NexBelt began appearing here at Red Hill Country Club and in other southern California golf shops in the summer of 2012. Organizers of pro-amateur events and member-guest competitions began purchasing the belt as a unique tee prize.
All that was enough to convince the creators of NexBelt -- Eddie Rowland and Tom Hunsucker -- to bring the belt to the PGA Merchandise Show on Jan. 24-26 in Orlando, Fla.
What’s different about this belt?
First, it has no holes. It is pulled tight with a ratcheting system on the belt.
Second, one belt fits all because it is sized by each golfer. A pocket knife or utility knife will do the job. Simply cut the belt to size and snap it into the belt buckle.
“We’ve been selling the heck out of them for months,” said Jim Finn, the first assistant at Red Hill Country Club. “Golfers are definitely wearing them. They are great tournament prizes, and the company is willing to customize them. So we’ve got the Red Hill logo on the buckle.”
Red Hill is not just another nice golf course. It is a spectacular layout whose origins date back to the 1920s. Located in the foothills of the San Gabriel Mountains, it was designed by highly regarded architects George C. Thomas (front nine) and William P. Bell (back nine, following a plan conceived by Thomas).
History aside, Red Hill became something of a trendsetter in belts. NexBelt is a clean-looking belt with a buckle that can be personalized for clubs or businesses (General Motors, like Red Hill, is a customer). It comes in a wide selection of colors such as Sunday (red), Dublin (green), Bermuda blue, camel tan, sunset yellow, Paris pink and power pink (hot pink. Rowland and Hunsucker say it is now available throughout the United States in golf shops and stores.
“It was a reach for us, starting a belt company,” Rowland said, “but we felt very strongly that we had a great belt for golf.
“The quarter-inch increments were really a big deal for me,” Rowland added. “So many belts have holes that are an inch apart. We offer a better fit.”
The front of the buckle flips down, revealing a metal disk (held in place with magnets) that can be used as a ball marker.
Another appealing feature is the snugness that can be created when cinching the NexBelt. It almost feels like a weightlifting belt, offering stability and support during the golf swing.
NexBelt retails in the $55 to $60 range.