The PGA Tour Latinoamerica has gained NEC Corp. as an umbrella sponsor, a milestone deal underscoring the circuit's potential and the region's promise for golf and industry.
Southwest Airlines and Adams Golf form mutually beneficial partnership to pursue their independent marketing objectives.
Sheila Johnson, former co-founder of BET, now is a USGA Executive Committee member. She represents a potential catalyst who has the wherewithal to ignite interest among golf's most underrepresented constituents.
John Merrick enters the winner's circle with Titleist and Phil Mickelson's search for a 3-wood continues in this week's Toy Box notes.
The minimalist footwear movement has gained another major advocate: FootJoy. The concept, which first gained popularity in running, preaches shoe design and construction that enables the foot to move as if it was essentially barefoot.
Rounds played in the U.S. increased 2.6 percent in November, helping year-to-date gains stay above 6 percent, according to the latest monthly figures.
In a global press conference from Abu Dhabi, Rory McIlroy introduced himself Jan. 14 as the Swoosh's next leading man.
When PGA of America executives unveiled Golf 2.0 last year, they insisted their plan to increase participation would be different. Indeed, Golf 2.0 isn’t a single initiative, but a long-term strategy employing a variety of activities, each targeting different consumer groups.
Our Gene Yasuda reflects on a watershed moment in the industry's efforts to grow the game, golf's enduring appeal and capitalizing on a chance to fulfill the sport's growth potential.
As a club manager for nearly 40 years, Dennis Johnsen has witnessed his share of grow-the-game initiatives. More often than not, he says, their hype outweighs their results.