Photo of James Achenbach

James Achenbach

Associate Editor / Equipment & Technology

James Achenbach has been a newspaper and magazine writer from the day he left the University of Iowa. When Charley Stine founded Golfweek in 1975, Achenbach was working for a newspaper in Sarasota, Fla., and provided stories for Charley’s new magazine. In 1991, Achenbach joined Golfweek as a senior writer and later became an associate editor. He is a self-described golf equipment junkie.
 
• First set of clubs: Wilson irons and PowerBilt woods
• Favorite golf story: Any story about the personalities and eccentricities of ordinary golfers. The everyday golfer is the backbone of the game.
• Best golf shot seen live: The 434-yard drive hit by RE/MAX World Long Drive champ Jamie Sadlowski in the 2008 finals. There was no wind.
• Best interview: JoAnne Carner. Never has there been a Hall of Famer who was so candid, witty, emotional and freewheeling.

Recent
Stories
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Mark King leaves big shoes to fill at TaylorMade

Mark King became president of TaylorMade in 1999 and quickly launched a series of decisions and mandates that raised TaylorMade's visibility and profitability.

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Watson's growth transcends his rise as a golfer

Our James Achenbach on Bubba Watson: At 35, Watson has reached a point in his life where he can clearly and thoroughly explain his feelings and emotions. He can talk about his principles and beliefs. He has joined hands with a world far beyond golf.

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Achie's Awards: Mayor, fan club and more

The Masters championship edition of Achie's Awards, closing out a dramatic week at Augusta National, include a mayoral honor, a fan-club fete and a newcomer's notation.

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Achie's Awards: From Mr. Elastic to Mr. Polite

Our James Achenbach gives a tip of the cap to Miguel Angel Jimenez, Jordan Spieth, Brandt Snedeker, Thomas Bjorn and Matt Kuchar – most for reasons you would never know by simply watching this tournament on television.

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Winner's bag: Bubba Watson at 2014 Masters

Going into the 2014 season, Bubba Watson made the most extensive changes of his professional career -- switching to Ping S55 irons, leaving behind a model he had used for almost 10 years. This week he won his second Masters.

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Achie's Awards: From a magic caddie to the losing spirit

Brian Tam caddied for amateur Tianlang Guan and led him to making the cut in 2013. What does he do for an encore? He leads another amateur, Oliver Goss, to the weekend as well.

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Achie's Awards: From a 'moron' to brutal honesty

Our James Achenbach reflects on the day that was on Thursday at Augusta National, handing out awards to the likes of Mike Davis, Fred Couples, Craig Stadler and Jonas Blixt.

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Amateur McCoy, 51, posts 78, still hopes to make cut

Mike McCoy isn't just satisfied to be at Augusta National. He set a goal of making the cut and knows he'll need to be more aggressive on Friday if he hopes to accomplish that after a first-round 6-over 78.

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Big Three offer big thrills to open 2014 Masters

The Masters honors golf's greats, as well as tradition, by having Arnold Palmer, Gary Player and Jack Nicklaus kick off the start of competitive action at Augusta National.

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Achie's Awards: Metalwoods to milkshakes

Jim Achenbach's award winners for Wednesday at Augusta National include Gary Player, Jose Maria Olazabal, Billy Payne and more -- dig in for the best in the eyes of a 44-time Masters-week journalist.

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