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PGATOUR.com adds content

By SCOTT HAMILTON
Business Writer

Additional content will be available on PGATOUR.com, one month after Turner Sports assumed management of the Web site.

PGATOUR.com will relaunch the “Live @ Series” beginning with next week’s AT&T Pebble Beach National Pro-Am at Pebble Beach Golf Links. Visitors to the site will be able to watch live broadband video streaming from the par-3 seventh hole throughout the tournament. Thirty-five total hours of live coverage will be provided with TNT golf announcers Billy Kratzert and Jim Huber, along with PGATOUR.com’s Brian Katrek, calling the action and commentating.

The venture is scheduled to include 11 tournaments this season, including stops at signature par-3s at The Players, the PGA Championship and all four FedEx Cup playoff events. The platform currently doesn’t have a title sponsor, but Turner – which is handling the advertising – said it hopes to have a title sponsor secured in time for the March 22-25 WGC-CA Championships.

The “Live @ Series” will consist of three distinct video streams:
• Pipe one will have live coverage of each shot on the hole.
• Pipe two will focus on player profiles, tournament highlights and other pre-recorded content.
• Pipe three will have instruction and tips from a PGA of America teaching pro and other notable figures.

Lenny Daniels, president of Turner Sports New Media, will oversee the venture for Turner’s interactive division, which began managing the site Jan. 1 after the Tour’s seven-year deal with cbssportsline.com expired. Turner has managed PGA.com for five years, including its pipeline coverage of last year’s PGA Championship. According to Turner officials, the PGA.com pipeline produced 11 million page views in one day and more than 400,000 unique visitors during the first round.

Live coverage first appeared on PGATOUR.com in 2000 with the “Live @17” broadcast from The Players. Paul Johnson, the Tour’s senior vice<br> president of new media, said its early-round coverage last year totaled more than 500,00 streams.

“By expanding to all four competition days, we are sure fans will enjoy this exclusive presentation – they won’t miss a shot,” Johnson said.

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Scott Hamilton is a Golfweek business writer. To reach him e-mail [email protected]

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