Heading into last month’s Samsung World Championship, the LPGA thought negotiations with the longtime sponsor were dead.
Then things went swimmingly at Torrey Pines and there was renewed hope.
It didn’t last long.
LPGA officials were surprised to hear Oct. 2 that Samsung would not renew its sponsorship for 2010, Golfweek has learned.
This year marked the 29th edition of the elite tournament. Tournament owner IMG is expected to begin the search for a new title sponsor.
The Samsung news comes on the heels of earlier announcements this week that Navistar and State Farm will be back next season. The LPGA aims to have 25 events on the 2010 schedule.