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Titleist to exhibit at 2010 PGA Show

Back-to-back.

Titleist announced it will make its second consecutive appearance at the PGA Merchandise Show in 2010.

In January, Titleist returned to the industry’s largest trade show for the first time since 2002. The company had skipped the annual event, in part, over escalating exhibition costs and questions about the show’s relevance in an evolving marketplace.

In response to such concerns, show officials placed a premium on offering educational programs in an attempt to make the event a must-attend for PGA members. The changes clearly are resonating with exhibitors, too.

“The PGA Merchandise Show continues to evolve in a positive direction by shifting the show’s emphasis to a more educational platform for its membership,” said Jerry Bellis, president, Titleist Golf Balls Worldwide, in a statement.

Titleist has committed to exhibit its new products on the show floor during the event in Orlando, Fla., Jan. 28-30. In addition, Titleist is planning a variety of seminars featuring keynote speakers. The company also will participate in the expo’s prelude – the Outdoor Demo Day at the Orange County National Golf Center on Jan. 27.

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