Palm Springs, Calif. – The golf-rich Coachella Valley has not been immune to the pressures facing course operators across the country. But there’s at least one positive piece of news on the north end of the valley.
Escena Golf Club, located near the Palm Springs International Airport, reopened in November. The course, a product of Nicklaus Design, originally opened in the fall of 2005, but closed in 2007.
Sunrise Golf Company, which had maintained the golf course during the two years that it was closed, oversaw the reopening and the completion of a 16,000-square-foot clubhouse. Sunrise Golf had maintained the golf course the past two years on behalf of Lennar Homes, the original developer. Escena has been owned since April by New Valley LLC, a Miami-based real estate business.
Green fees at Escena are $80 on weekdays and $90 on weekends. Sunrise Golf, which also manages Desert Dunes Golf Club in Desert Hot Springs, Calif., sees a potential upside in the mid-priced public-course market.
“There are waiting lists to get out of private clubs, and I think people are seeing the value of playing the fine variety of public courses and saving the money they had been spending on monthly dues,” said Mark Tansey, president of Sunrise Golf.
Tansey also sees opportunities to partner with local resorts that don’t have on-site golf.