With economic uncertainty still clouding the golf landscape in 2010, Adidas, Ashworth and Puma have decided to skip the PGA Show in Orlando, Fla., this year. All three were participants last year when the economy was at the beginning of its slide, but with languishing sales continuing in 2009, the companies have decided to use their resources differently in 2010.
“Adidas and Ashworth Golf are committed to supporting PGA Professionals and PGA of America programs across the country,” John Kawaja, vice president of Adidas Golf and Ashworth, told Golfweek in an e-mail. “This year, however, we have made the difficult decision not to exhibit at the PGA Merchandise Show. We fully expect to be back in the future, but given the current market conditions, this is the most prudent course of action for both brands.”
Puma is taking a different approach, renting a room in the Peabody Hotel, which is across the street from the Orange County Convention Center, the site of the PGA Show.
“We are going to have a presence at the show but we are not going to be on the floor,” Curtis Begg, director of marketing for Puma Golf North America said by e-mail. “We are actually going to be at the Peabody Hotel for the Thursday and Friday. We are going to have PUMA Golf’s Anna Nordqvist at our booth for a bit.”
A mainstay since 1957, the PGA Show is the biggest industry show in golf, but has had difficulties since the late ‘90s drawing exhibitors as the industry was consolidating. Over the last three years, Reed Exhibitions, a subsidiary of Reed Elsevier, has been making inroads in bringing the show back to its glory days, but these defections by Adidas, Ashworth and Puma underscore the difficulty the golf industry faces.