Last weekend’s LPGA Championship at Locust Hill Country Club outside Rochester, N.Y., looked more like a match at Wimbledon than a golf tournament. With high humidity and temperatures in the upper 80s it was obvious why white was the color of the day.
Keeping cool in her golfing whites, Cristie Kerr comfortably strolled down the fairways on Sunday to a record 12-stroke victory.
It’s the second time this season that we have seen white translate to victory. (Remember Augusta State at the NCAA Championship?) So, for all the superstitious folks out there, this might just be the ticket.
Kerr isn’t the only player that has adopted this clothing trend. Tennis players and golfers are leaning toward versatile apparel – country club wear, if you will. It’s not only more affordable, but it works! This is why Lacoste – Kerr’s apparel sponsor – has become so popular in the past six years. The company features practical apparel that you can tee up with, hit the courts and then go for dinner in – without changing.
And although Lacoste is known worldwide as a tennis apparel company, the famous crocodile interestingly has a rich history of golf in its blood. Rene’s wife, Simone Thion de la Chaume, won the British Ladies and the national and international championships of France, among other titles. Their daughter, Catherine, also carried on the family tradition and became one of the world’s top players in the 1960s. She won the 1967 U.S. Women’s Open and 1969 U.S. Women’s Amateur.
Through the brand’s authentic roots, Lacoste today has an active policy of partnerships in women’s golf. A few players (and retirees) that are currently on the crocodile roster include Lorena Ochoa, Yani Tseng, Gwladys Nocera, Tania Elosegui and many European players, too.
Kerr has been in partnership with Lacoste for the past five years. Her victory at the LPGA Championship was the first time she won wearing head-to-toe “Wimbledon white,” said agent and husband, Erik Stevens.
I don’t believe it will be the last.
Bottom line: Whites are cool, refreshing and – for some – lucky! Tennis gear is in.