We all know Tiger Woods wears red on Sunday, but what else is in store this week at the Open Championship? His wardrobe at St. Andrews consists of Nike’s high-performance DRI-fit technology. This microfiber polyester fabric pulls sweat away from the body and transports it to the fabric’s surface, where it then evaporates and leaves the skin cool and dry. The fabric works well on hot days and has a critical base layer for cool days – the perfect combination for the unpredictable Scottish weather.
The technology also incorporates sleek color choices, too. Nike decided to keep Woods fun and friendly on Thursday and Friday with the “wineberry” and “green bean” color choices. Hunkering down for the weekend, Woods will wear black on black Saturday and hot “carmine” red for Sunday.
Nike has scripted players for a few years and it has been a successful path. It takes that “extra” thing off golfers’ minds when striving for championship titles, while taking the athlete’s wants and desires into consideration.
Woods can continue on the fashion tradition of “look good, feel good, play good.” Or as the Scottish would say, “If you look good, you feel good, wee lassie.”