Callaway Golf is taking player scripting to a whole new level.
Generally, apparel companies script their athletes’ attire in advance. But this week, Callaway is using the public as style consultants. Fans can log onto Callaway’s Facebook page and choose which outfits Spaniard Alvaro Quiros will wear at the PGA Championship next week at Whistling Straits. This marks Callaway’s first time letting fans pick a player’s wardrobe.
Before you get your vote on, take a few things into consideration, such as weather, comfort and Quiros’ European flair.
Temperatures are forecasted to range from 62 degrees in the morning to a high of 80 degrees in the afternoon. Players may run into a few scattered thunderstorms, but nothing severe. Quiros will need to stay cool in the August heat so he can perform at his best. Also keep in mind Quiros’ European comfort zone – tight fits and bright colors, especially for the weekend.
Callaway’s Facebook page shows Quiros in a selection of eight pairings from the company’s Spring 2011 apparel line. At the PGA Championship next week, he will wear the four outfits that receive the most votes. Voting ends Aug. 8.