Want to bring a bit of attitude along on your next visit to the golf course? The key is on your belt, and Trevor Derrheim has the belts everyone is longing for – me included. There is a reason that tour pros are seeking these fashionable accessories, so I chatted with Derrheim, founder of 59 Belts, to get the inside scoop on the growing brand.
Tell us about your background and why you decided to take on the accessory venture.
I am a teaching professional by trade and still teach a select client list, although my range time is getting more limited as the 59 brand grows.
In fall 2006 I noticed a fashion trend in golf clothing and a fashion gap in belts to accessorize the trend. Honestly, I really had no idea where to even begin but I had a vision for how the buckle would look and feel, put the research and work into it, and here we are on Golfweek.com.
Did 59 originally start as a golf company?
For sure, 59 is a custom golf brand for hardcore players. I wanted the company identity to be edgy and easy to remember but not too obvious or golf nerdy. The name 59 fit perfectly with the style and attitude of our product. I created the logo as well, so you can see I am not a fan of the obvious. To me obvious is predictable and unmemorable.
How do you make sure your belts don’t interfere with a player’s game?
Our main goal was to produce a quality, classy and durable product. Our customers rave about the fit and feel of a 59 belt (and) buckle. It’s exactly the same feel and sense you get when you handle a well-made watch.
What materials do you use for the belts? Where are they made? What is the price range?
All of our buckles are machine-milled to order from solid stainless steel or aluminum (the Player Series) in California. Prices start at $99.59 and can go up from there depending on our customer’s needs and specifications.
What separates your brand from the others out there?
59 has a conscious responsibility to create a unique and high-quality product for the sheer satisfaction of creation. If we can continue to make products that our fans and customers enjoy, that allows us to create more, which is liberating. I believe that any true player at some point plays simply for the love of the game. I really think our core customer holds those same values and that is what makes the 59 brand special. It’s not about money, it’s about creating quality product for the love of the game.
How did you get into the PGA/LPGA pipeline?
I have taught players on both tours over the years, so it seemed logical to start at the top. I thought that if we are going to need feedback about the product, why not test 59 on the best players in the world?
Who is wearing your belts on any of the professional tours?
Because we create custom designs, our logo is not the focal point on most of the buckles we make. A lot of people are surprised to find out that we have more than 50 players on the PGA, LPGA and Nationwide tours combined. A few of our current 59’ers include Ricky Barnes, Mike Weir, Daniel Chopra, Alex Prugh and Jason Gore on the PGA Tour. And Yani Tseng, Ji Yai Shin and Ne Yeon Choi on the LPGA.
What can we look forward to in the near future from 59 Belts?
We are quite pleased with the recent launch of our most affordable buckle line, the “Player” series. Specifically, the “Player” custom initial buckles have been a huge hit! In the near future, we will be introducing new and classic 59 designs in the “Player” portfolio.
Where can we buy one of your fabulous designs?
Due to the high costs to create a 59 buckle, our belts can only be found online at http://www.59belts.com. That being the case, I would encourage anyone who sees a 59’er wearing one of our belts to stop them and ask to check it out.