FedEx Corp. is reprising its role as the long-time title sponsor of the PGA Tour’s Memphis stop.
The company, which already had agreed to support the sponsor-less event for this year’s rendition, announced today that it will headline the FedEx St. Jude Classic for an additional three years through 2014.
The Memphis-based company served as the title sponsor of its hometown tournament from 1986 through 2006. Beginning in 2007, however, FedEx downsized its commitment to the event, and instead, entered into a partnership with the PGA Tour to launch the FedExCup, an year-long competition and playoffs to determine the season’s champion.
Resuming the title sponsorship ensures the continuity of the tournament’s support for its sole beneficiary: St. Jude Children’s Research Hospital. Since 1970, the FedEx St. Jude Classic has raised nearly $25 million for the renowned medical facility.
FedEx’s return resolves the tournament’s tenuous sponsorship state and provided relief for its organizers.
“The glory years of our event were during FedEx’s initial 21-year run,” said Jack Sammons, FESJC general chairman, in a statement. “It’s no secret that having FedEx back as title sponsor is an answer to lots of prayers, and is music to our ears. Today’s announcement is also wonderful news for the children of St. Jude and golf fans in this region.”
Said T. Michael Glenn, executive vice president of market development at FedEx: “Our involvement with this tournament allows thousands of Memphis-based FedEx employees to play a direct role in the support of St. Jude.”
The FedEx St. Jude Classic is scheduled for June 6-12 at TPC Southwind, where it has been held since 1989.