Kraig Kann, who was one of the original on-air talents at the Golf Channel, has been named the chief communications officer at the LPGA, the tour announced Aug. 18. Kann will report directly to commissioner Mike Whan, and he is tasked with leading the LPGA’s public relations and communications efforts, including tournament support, national and local media interaction and enhancing fan awareness.
“Kraig is a passionate, people-oriented leader who will bring both expertise and energy to the LPGA,” said Whan in a statement. “From the first time I met Kraig, I knew he could help us. I liked his ability to listen, his willingness to try new ideas, and most importantly, his personal passion for the LPGA and our quest to increase the media exposure for the best female golfers in the world.”
Kann made an announcement on Wednesday night’s “Grey Goose 19th Hole” that he was leaving the Golf Channel after 16 years.
“I look at this as a huge challenge,” Kann said. “This isn’t about making a career change – it’s about making a difference. I’ve been communicating in a media role for years. This is about helping to grow the LPGA’s communication efforts and helping the players to become even better in their role as ambassadors of their own league and their own brand. I can’t wait to share my experiences and help shape the vision for the LPGA and its great players.”
Information from the LPGA was used in this report.