The PGA Tour is expanding its partnership with IMG, charging the company to oversee international licensing for a host of retail goods, ranging from apparel to toys to jewelry.
IMG’s licensing division, with properties that collectively represent more than $7 billion in global retail sales, already manages the Tour’s retail licensing activities in the U.S. The new agreement extends IMG’s role globally – except for Japan. The Tour has a different partner, Bonmax Co. Ltd., in that country.
“IMG’s ability to provide worldwide licensing services will allow the PGA Tour brand to expand into regions where we have not been before,” said Tim Hawes, the Tour’s senior vice president, retail licensing. The new deal with IMG runs through 2015.
IMG will represent all of the Tour’s brands: PGA Tour, Champions Tour, Nationwide Tour, FedExCup and Tournament Collection. For each, IMG could establish branded products such as accessories, luggage, beauty products and home goods.
Said Bruno Maglione, IMG Worldwide’s executive vice president: “The PGA Tour is truly a global brand, and we are excited by the growth prospects of its licensing program.”