The LPGA has partnered with Boston-based Streetwear Inc., designating the company as an official licensee of LPGA apparel.
Under the agreement, Streetwear will design, manufacture and distribute LPGA-branded apparel, with the first collection scheduled for retail delivery in early 2013.
“The LPGA has been focusing on bringing to life our tour’s points of distinction, particularly our unique personalities, which naturally extends to our players’ fashion,” said Jon Podany, the LPGA’s chief marketing officer. “. . . As the foremost brand in women’s golf, it is a logical extension to create another touch point for our fans which ties to our performance and style.”
Streetwear plans to distribute the apparel collection in golf and specialty retail shops as well as department stores in the United States and Canada. The company has teamed with Will Cropper, formerly of Adidas Golf, who will lead the LPGA venture.
“We intend on blending today’s performance technologies with styles women can wear both on and off the course, making LPGA Apparel a versatile part of an everyday wardrobe,” Cropper said.
With more than 20 years of experience in apparel design and manufacturing, Streetwear creates its own branded line and has a portfolio of licensed brands, including Reebok, Adidas, NHL, NCAA, Hasbro and Marvel.