In a move designed to showcase its performance wear and greater presence on pro tours, Ashworth announced Justin Rose as its latest brand endorser.
Already part of the TaylorMade-Adidas family that owns Ashworth, Rose began wearing the apparel brand’s EZ-TEC2 shirts and Cardiff shoes at the European Tour’s BMW PGA Championship at Wentworth, May 24-27.
The EZ-TEC2 line is made with 100 percent synthetic performance fabrics and offers a relaxed, modern fit and moisture-wicking capability.
“This is a new category for Ashworth,” said Susan Bush, vice president of Ashworth apparel and footwear. “In the past we’ve focused primarily on cotton-based apparel because of the feel. With EZ-TEC2, we’ve created a lightweight golf shirt that not only incorporates the benefits of a best-performing synthetic, it also has a superior hand feel.”
Since turning professional in 1999, Rose, 31, has won nine times on the PGA Tour and European Tour combined. His most recent win came at the WGC-Cadillac Championship at Doral Golf Resort in March.