Bubba Watson, the 2012 Masters champion, has joined Oakley Inc. to wear its performance golf apparel in 2013, the company announced Thursday.
“I’m proud to join their family because they love the game and they never stop pushing technology to make the game better,” Watson said.
Oakley officials said Watson’s distinctive style of play makes him an effective spokesman for the brand, which is bringing its action-sports heritage and technology to the golf category.
“He is a Masters champion who fuels excitement with amazing drives and unbelievable shot making, and his personality brings a whole new flavor to the game,” said Scott Bowers, senior vice president of global marketing and brand development at Oakley.
Oakley announced the deal on its website this morning, complete with this video: