Masters weekend broadcast nets 44.3M viewers

Ryan Moore hits his third shot on the 13th hole during the continuation of the first round of the 2005 Masters on April 8, 2005 at Augusta National Golf Course in Augusta, Georgia.

Masters weekend broadcast nets 44.3M viewers

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Masters weekend broadcast nets 44.3M viewers

An estimated 44.3 million viewers watched all, or part, of the Masters weekend coverage – the second-largest audience for the tournament’s final rounds in the past 12 years, according to CBS Sports.

The number of weekend viewers represented a 13 percent increase compared with 39.3 million viewers in 2012.

Sunday’s final round, which produced a dramatic playoff victory for Adam Scott, attracted 37.4 million viewers – up 13 percent from 33.1 million viewers a year ago.

CBS reported that the third round was watched by 20.9 million viewers – up 19 percent from 17.5 million viewers in 2012.

According to Nielsen analysis, the viewers are defined as those who watched at least six minutes of Masters coverage.

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