Before the start of each major championship, TaylorMade Golf allows its design team to have a little fun and create a new, commemorative logo that is stitched onto special bags, hats and clubhead covers for staff players. The logos started off simply, but during the past few years designers have incorporated hidden meanings and symbols pertaining to the event and its venue.
Above you can see an image of what TaylorMade created for this season’s Open Championship, and here’s what it means:
1. The shirt and tie: If you ever have a chance to visit Muirfield as a guest, be sure to bring your jacket and tie. The men’s-only club has a strict dress code that requires everyone to wear a jacket and tie while in the dining room and smoking room.
2. The book: There has been plenty of debate about the Rules of Golf in recent months, so maybe it’s fitting that this year’s Open Championship be held at the home of the Honourable Company of Edinburgh Golfers, the group that wrote the original 13 Rules of Golf, in 1744. According to TaylorMade, the HCEG based itself in several different clubs over the next 150 years before establishing a permanent residence at Muirfield in 1891.
3. The arrows: TaylorMade says that the Honourable Company of Edinburgh Golfers wrote the original rules so it could hold its first championship. John Rattray, a surgeon and avid archer, defeated 10 other players to claim the prize.