PITTSFORD, N.Y. — For each major championship, TaylorMade designs a unique, commemorative logo that adorns the company’s staff bags, head covers and hats. In recent years, the logos have been filled with hidden meanings and symbolism linked to the tournament’s venue, location and past champions.
Here is the key to unlocking the secrets of TaylorMade’s 2013 PGA Championship logo:
1. The shape. Oak Hill Country Club is in Rochester, N.Y., which is where Frederick Douglass, an escaped slave who became an orator, writer, statesman and abolitionist, lived from 1847 to 1872. Douglass died in Washington, D.C., in 1895, but is buried in Rochester’s Mount Hope Cemetery. TaylorMade says the logo’s shape was inspired by a part of his tombstone.
2. The star. The star at the top of the logo symbolizes The North Star, a Rochester newspaper founded by Douglass.
3. The trophy. In the center of the logo is a silhouette of the Wanamaker Trophy awarded to the winner of the PGA Championship.
4. The honeycomb. Oak Hill Country Club moved after the club was founded, trading locations with the University of Rochester. The school’s athletic teams are known as the Yellow Jackets.
5. The leaves. There are three oak leaves on each side of the logo in homage to the six different major events hosted by Oak Hill: U.S. Open, PGA Championship, Ryder Cup, U.S. Amateur, U.S. Senior Open and Senior PGA Championship.
6. The plaque. Near the bottom of the logo, a “2013” plaque can be found. TaylorMade says this is a tribute to Oak Hill’s “Hill of Fame,” a series of bronze plaques that run along the hill leading to the 13th green. The plaques feature the names and faces of golf legends, including past winners at Oak Hill.
7. The Latin phrase. “Gloria Ultimus” is Latin and translates to “Glory’s Last” – a reference to the season’s final major championship.