The challenge for Titleist’s club designers working on an upgraded version of the 712 MB irons – the clubs that Adam Scott used to win the 2013 Masters – was to make something they felt was genuinely better, but at the same time, wasn’t too different.
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“When we ask pros what we can do to the MB and the CB [the muscleback iron’s cavity back cousin], they usually tell us, ‘Don’t screw them up,’ ” said Chris McGinley, Titleist’s vice president of golf club marketing.
First and foremost, the clubs have to pass “the eye test” because if better players don’t like the look of a club at address, or how it frames the ball in the hitting position, they won’t even consider trying it. With very little offset and slightly thinner toplines, Titleist says the new 714 MB will pass muster. The new irons, which come standard with True Temper Dynamic Gold shafts for $999, will be available starting Nov. 8.
By forging the heads using soft 1025 carbon steel, Titleist is trying to maximize feel. The most significant tweak made to the 714 MB over its predecessor can be found in the sole. The leading edge is straighter and with the addition of slightly more camber, Titleist says that the new 714 MB irons will work through the ground more effectively, even on steeper swings.
If you have to ask if this iron is right for you, there’s a good chance it’s not. The 714 MB is the most game-enhancing iron that Titleist makes, but it’s far from the most forgiving. It’s for golfers who demand an iron that will let them carve around greenside bunkers, under strong winds and over distant trees.