Part of Ernie Els’ happy new year is a deal to play Adams Golf equipment.
Els wrote that he is “so excited about joining Adams,” in a blog post that appeared today on the company’s web site.
“Right now we’re working hard to finalize the configuration and exact specs of my set, focusing specifically on the Tight Lies fairway metals and XTD irons and hybrids,” wrote Els, ranked No. 27 in OWGR. “Really can’t wait now to use them in competitive play later this month at the Qatar Masters.”
The company expressed excitement in its own right at the pairing.
“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.” said John Ward, president of Adams Golf.
Els has won three majors with different equipment companies, the Associated Press reported: Lynx (1994 U.S. Open), TaylorMade (1997 U.S. Open and 2002 British Open) and Callaway (2012 British Open). The South African and Hall of Famer finished T-11 at the WGC-HSBC Champions in November.
“I’m 44 years of age and feel as committed as ever to trying to win another major, maybe two,” Els wrote. “I just need to stay dedicated and continue to work hard, and then I think we can pull something off again.”
– Associated Press contributed