The Tour Velvet is the most popular grip on the PGA Tour. Tiger Woods and dozens of other players use Tour Velvet or Tour Velvet Cord.
A new member of the Tour Velvet family was released at the PGA Merchandise Show. Called Tour Velvet Super Tack, the grip will be available March 1 in retail outlets.
The upper and lower sections of the Super Tack grip have slightly different textures, but here’s the most important insight: A new material formulation is used in this grip. This material is tacky without being sticky. It provides a very secure grip. For some golfers consumed with a solid grip, there is the additional assurance that the grip will not slip.
Brandon Sowell, global sales and marketing manager, said Golf Pride’s vast presence on the PGA Tour provided testing and feedback in the development of this grip. He said the Super Tack was launched at the McGladrey Classic in November. The reaction was positive, and the grip moved from the Tour to consumer sales.
Tour Velvet Super Tack is available in standard and midsize models. The price is $5.99 for the standard model and $6.99 for the midsize.