ORLANDO, Fla. – At 26, Joe Shuchat knew he didn’t want to work for anyone else but himself.
That’s when he started Winning Identity. It is a software program with the objective of bringing everything to one centralized location from swing analysis to scheduling to stat tracking to a workout and practice builder.
This app is designed to maximize athletic performance potential and heighten motivation for new generations of golfers with a will to improve.
It allows coaches and players to interact more easily by providing them with step-by-step instructions to allow the student to achieve goals.
Shuchat, the president and founder of Winning Identity, designed the program based on his own experience.
“I used to get my butt kicked in tournaments and felt like I was disorganized by my own golf game,” he said. “I wasn’t sure what I was doing. I was getting my videos from here and tracking my stats over here and was all over the map. So I wanted to create this centralized hub where I could put all my information in one spot and it caught on and everyone else wanted it.”
A group of teachers – Ben Shear (coach of Webb Simpson and Jason Day) and James Leitz (who also act as advisors to Winning Identity) – use the program. Others include Gary Gilchrest Golf Academy, Core Golf Academy Athlete Institute along with the Chinese National Team, the U.S. Junior National Team and the Russian National Team.
In only its second season at the PGA Show, Winning Identity’s main objective is to spread the word about the product and get more coaches, national teams or colleges to sign up and use it.
“(Shear and Leitz) showed us how can we make it (the program) more efficient as teachers and they have given us tons of feedback, and based on the feedback they have given us we have coded that in our program and created this central hub where they can run their entire organization, such as helping students get better and communicating with their students when they aren’t coming back to headquarters or the academy,” Shuchat said.