As Cobra’s VP of R&D, Olsavsky in for long haul

Tom Olsavsky, 50, sent a few shock waves through the Carlsbad, Calif., golf community when he decided in late October to move to Cobra after 17 years with TaylorMade. An engineering graduate of Case Western Reserve, Olsavsky worked for Titleist before TaylorMade. His new title at Cobra is vice president of research and development, but he isn’t promising immediate changes.

“I love what we’ve got right now,” said Olsavsky, referring primarily to the BiO Cell, BiO Cell+ and Baffler lines. “There isn’t any pressure on me to create new products right away. I’m in this for the long haul.”

Cobra already has made a huge commitment not only to color (metalwood heads are available in red, orange, blue, silver and black) but also to fully adjustable hosels (drivers, fairway woods and hybrids feature eight loft settings).

“As we head into the future,” Olsavsky said, “people are going to notice what we do.”

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