Dick’s Sporting Goods on Tuesday fired more than 500 full-time PGA professionals who worked at the company’s more than 560 stores, according to a report on ESPN.com.
Previously, Dick’s had a goal to employ a PGA professional at each retail location to provide pro shop-level service. But in an earnings report in May, Dick’s disclosed that it missed its first-quarter sales plan by $34 million. Ed Stack, chief executive officer of the Coraopolis, Pa.-based retailer, reported at that time that he expected golf-equipment sales to continue on a downward trend for the rest of this year. Golf accounts for approximately 15 percent of Dick’s revenue.
Dick’s said it sold only 2 percent fewer drivers in the first quarter this year compared with the same period in 2013, but the average price of drivers was down 16 percent.
“I’m sincerely disappointed that the careers of so many PGA professionals have been hurt today,” PGA of America president Ted Bishop said in a letter to affected employees, which was obtained by ESPN.