Archive

An introduction to Club Champion’s fitting philosophy

Editor’s note: As part of a series of videos that Club Champion contracted Golfweek to produce, we’ll be taking a look at multiple facets of the company’s unique club-fitting system.

• • •

The children who found golden tickets to enter Willy Wonka’s factory dreamed about rivers of chocolate, lollipops and candy. Golfers dream, too – about being surrounded by the latest equipment: high-tech drivers, gleaming irons, customized wedges and putters in every shape and style.

The trouble is, most pro shops are simply unable to stock all the latest gear and make it available for players to hit. But by blending modern technology, a clever hosel system and a team of builders, Club Champion is trying to help golfers find better clubs.

“Our demo matrix is really the heart of our fitting process,” said Joe Lee, the company’s CEO. “There literally are thousands of combinations of heads and shafts we can put together.”

Adjustable drivers have been around for almost a decade, but each manufacturer uses a different hosel sleeve to couple shafts and heads. For example, if a player uses a TaylorMade driver, he can’t unscrew the head and use an old shaft to demo a Titleist, Ping or Nike driver.

To allow golfers to try any shaft and head combination they want, Club Champion has created a proprietary universal adapter. Every shaft is given the same silver-toned tip and every head has a silver-toned receiving mechanism. Attach a shaft to a head, give it a twist with a wrench and the club is ready to try.

“Our universal connector system allows golfers to mix and match almost any head with almost every shaft on the market, across all the major brands,” Lee said.

With the connector system, Trackman launch monitors and a little time, players and fitters can find a combination of head and shaft that produces the optimal ball flight for woods, irons or wedges. There is no guesswork, no hunches. It’s science, and anyone who goes through the process will invariably learn a lot about his swing dynamics and how various equipment can optimize performance.

While many players understand the value of getting custom fit for long clubs, very few take the time to get custom fit for a putter. Thanks to the Science & Motion (SAM) system at each of its 10 locations, Club Champion fitters also can show a lot about a putting stroke and explain why one putter could benefit a player more than another.

Instead of contacting manufacturers and having the OEMs build clubs based on a golfer’s Club Champion fitting, Club Champion builds everything from scratch. Finished clubs are sent directly to the player or to the Club Champion location where the fitting took place.

“The building process is really the key, because it has to support everything that came out of the fitting,” Lee said. “We have extensive building capabilities and builders who use precision in every step of the building process. Things such as weight, exact lengths, the assembly process itself being done by hand, curing the epoxy . . . It’s all critical to getting the exact, right equipment that was specified in the fitting.”

Willy Wonka’s factory was fiction. Golfers around Atlanta, Boston, Chicago, Dallas, Houston, Orlando (Fla.), Philadelphia and Washington, D.C. can be glad Club Champion is real.

STORY COMMENTS
Show Hide