TaylorMade’s updated version of the three-piece Project (a) ball is designed to appeal to amateur players who want greenside spin.
“With Project (a), the goal was to make it feel softer,” said Eric Loper, TaylorMade’s director of golf ball development. “With the previous version of Project (a), our goal was to give the amateur player tour-caliber performance in the a golf ball because they need help generating greenside spin. With the new version, we wanted to keep moving in that direction, but we wanted to make the golf ball feel softer.”
A new formulation helped TaylorMade lower the core compression from 60 to 40, and then the company redesigned the mantle layer to be more flexible so it could deform along with the core more effectively. Those two modifications helped to lower the ball’s overall compression from 88 down to 70, and according to Loper, golfers easily will be able to feel and hear the difference.
Because amateur golfers generate significantly less spin than tour players on iron shots and approach shots, TaylorMade gave Project (a) a cast urethane cover that the grooves in irons and wedges should grab more effectively.
“The urethane cover is what gives this ball its great performance around the green,” Loper said. “The average amateur player will miss the pin by 35 yards on a shot from 150 yards out, so in order to save par, they need a golf ball that gives them a lot of control.”
The ball will be in stores starting Nov. 6 for $34.99.