Bridgestone has conducted more than 300,000 ball fittings, and the company took what it learned and developed the new B330, B330S, B330RX and B330RXS balls.
Like their predecessors, the B330 and B330S are three-piece balls designed for golfers who have a driver swing speed faster than 105 mph.
The B330RX and B330RXS are three-piece balls constructed with amateur players in mind and optimized for swing speeds of less than 105 mph.
All the balls feature Bridgestone’s new SlipRes cover coating, on which the company’s R&D department worked for four years.
“This is actually going to increase friction, which will lower full-shot spin and increase approach spin,” said Adam Rehberg, golf ball marketing coordinator for Bridgestone.
The company says the new cover decreases the amount a ball slides across the face of low-lofted clubs such as a driver or 3-wood, so sidespin and backspin are reduced. With higher-lofted clubs such as wedges and short-irons, the increased friction helps the grooves grab the cover and generate spin, especially in the rough.
The new TourCore in the B330 and B330S is six percent larger, with a larger difference in compression between the soft inner core and the firmer, outer region of the core. For fast swings, the B330S should provide more spin than the standard B330.
The Amatour core in the B330RX and B330RXS has a 20-percent larger gradient slope, which means it is even softer in the middle than in the last version of these balls and grows firmer in its outer areas. Bridgestone says the B330RSX should provide more spin than the B330RX.
Rehberg said a new urethane blend was used in the cover of the B330S and the B330RXS. He said it is the softest urethane the company has ever used on those balls and that it helps create a larger difference in spin between those balls and the B330 and B330RX.
All four balls feature Bridgestone’s Dual Dimple design, which the company says helps create a shallower angle of descent on full shots for more roll out and distance.
The B330RX and B330RXS arrive Jan. 26 and cost $40 per dozen. The B330 and B330S reach stores March 4 for $45 per dozen.