For more than 16 years, Sean Toulon led development teams at TaylorMade that designed woods and irons. Now he has struck out on his own with a new company, Toulon Design, that focuses on premium putters.
“We confidently believe our new putters will raise the bar not only for magnificent beauty, but also for best-in-class performance,” Toulon said. “We are very excited to bring our putters to the global marketplace, and to passionate golfers everywhere.”
The company is debuting with five putters. Each starts out as a solid block of 303 stainless steel before it is milled into shape, and each head is vacuum-brazed to the hosel in an oven that reaches temperatures of over 1,900 degrees. The company says this process makes the two pieces look and feel as if they always were one piece of metal.
Each of the putters also features a milled diamond pattern in the face, which the company says enhances sound and feel.
The five head shapes are familiar, and they were named for towns that have special meaning to Toulon:
Madison: A classic heel-toe-weighted blade.
San Diego: Also a heel-toe-weighted blade, with sharper lines and angles.
Rochester: A more forgiving, slightly shorter cavity-back blade.
San Francisco: An asymmetrical mid-size mallet that is slightly wider in the toe.
Memphis: The largest of the putters, this is a rounded, high-MOI mallet.
Each head weighs 350 grams and is paired with a Lamkin Deep-Etched rubber grip. Different sole plate options allow the overall weight and distribution to be changed.
For golfers who want a moderate amount of counterbalance, an optional 20-gram stainless steel sole weight can be paired with a SuperStroke Mid Slim 2.0 grip that comes with a 25-gram weight at the top.
Players who want an aggressive amount of counterbalance can opt for the 40-gram tungsten sole plate and a SuperStroke Mid Slim 2.0 with a 50-gram weight at the top.
The standard Toulon Design putters are available for $399 on the company’s website (toulondesign.com). Moderate counterbalance versions are $459, and aggressive counterbalance putters are $499.