Bryson DeChambeau, the 2015 NCAA and U.S. Amateur champion, signed an endorsement contract with Cobra Golf hours after finishing as low-amateur at the 2016 Masters.
Many fans were abuzz as much about DeChambeau’s clubs as his play. The former Southern Methodist Mustang’s irons are unique because they are all the same length, so speculation that Cobra might bring out a set of same-length irons began quickly.
That speculation can be put to rest: Cobra’s new King Forged One Length irons will reach stores Jan. 13, 2017.
The King Forged One Length are game-improvement irons all built to the same length (37.25 inches) and lie angle (62.5 degrees) of a 7-iron. All the irons have the same D2.5 swingweight.
In theory, a one-length iron set could make it easier for players to become consistent, because they need to learn one just one iron swing. The change in loft from one club to another would create different distances on shots.
Tom Olsavsky, Cobra’s vice president of research and development, said his company has done extensive research on the benefits of one-length sets and discovered the benefits extend to several player types.
“When you don’t have a lot of time to practice or warm-up or hit a lot of balls, it really simplifies the game,” Olsavsky said. “With Bryson, everything he does is about simplifying the game so he can produce his best results. With other good players, we have seen improvements in consistency and ball-striking.”
Olsavsky said that even though the long irons are shorter than standard long irons, players likely will hit them as far as their current irons because heads are heavier than traditional long-iron heads. The added mass tends to mitigate the slightly lower clubhead speed golfers will generate because of the shaft length, he said.
Each of the King Forged One Length irons is forged from 1025 carbon steel and features a CNC-milled face. Tungsten was positioned in the sole of the 4-7 irons to lower the center of gravity and make it easier to get the ball up in the air. A thermoplastic polyurethane insert was placed behind the face in the 4-8 irons to soften feel at impact. Finally, the heads were given a nickel-chrome plating. Olsavsky said the lie angle can be adjusted up to 4 degrees flatter or more upright to better fit each golfer’s needs.
The King Forged One Length irons will be available in right-hand only and come standard (4-PW) with KBS Tour FLT steel shafts and Lamkin Crossline ACE blue grips with red & white accents for $999.
“Most people play golf for fun,” Olsavsky said. “We’re trying to make golf more fun with an easier-playing set.”