TaylorMade M2 fairway woods (2017)

TaylorMade M2 fairway woods (2017)

Equipment

TaylorMade M2 fairway woods (2017)

Since releasing the Rocketballz fairway woods for the 2012 season, TaylorMade has prided itself on designing clubs that could be played from turf or tee that will deliver plenty of distance. But according to Brian Bazzel, TaylorMade’s senior director of product creation for metalwoods, the company’s designers took things too far with the new M2 fairway woods. TaylorMade had to dial them down to make them comply with USGA rules.

“We have been able to create faces that are now so fast, in a low-profile, low-CG (center of gravity) head, that we can make them illegally fast,” Bazzel said. “Now, for the first time, we’re putting Inverted Cone technology into a fairway wood.”

Inverted Cone is a face-design element TaylorMade has used in drivers for several years that makes the center of the hitting area thicker and the perimeter thinner. The thicker material acts as a brake, so the center of the hitting area does exceed USGA limits for springiness. At the same time, the thinner areas, which normally would be more rigid, increase in flexibility. The result, TaylorMade said, is a larger sweetspot and a face that protects ball speed more effectively on off-center hits.

“We’re seeing big distance pick-ups with the M2 fairways, because when they mis-hit it, it’s going farther (than it would have),” Bazzel said.

The large slot in the sole, behind the leading edge, is a redesigned Speed Pocket. It allows the face to flex more effectively on shots struck low on the face and reduces excessive spin for more distance.

Like the M2 driver, the M2 fairways feature a six-layer, carbon-composite crown that weighs significantly less than the stainless steel used to make the rest of the head. That helps lower the center of gravity, which makes it easier to hit higher-flying, softer-landing shots.

At address, golfers will see the woven carbon-fiber material along with a white area that is designed to help players align the face. The look matches the M2 driver.

The TaylorMade M2 fairway woods will be available in 3, 3HL, 5, 5HL and 7HL versions and will arrive in stores Jan. 27. They will come standard with an M2 REAX graphite shaft and Winn Dual Free Performance grip for $249.99.

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