Ian Poulter announces closing of his IJP Design clothing line

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Ian Poulter announces closing of his IJP Design clothing line

Fashion

Ian Poulter announces closing of his IJP Design clothing line

The big text atop IJPDesign.com tells it all:

It’s time to say goodbye. IJP Design’s online shop is closing down.

After 10 years, IJP Design, Ian Poulter’s clothing line, is ceasing operations. Poulter announced the closing Wednesday with a heartfelt message to his fans.

“To all my fans, followers and customers that have bought IJP Design over the 10 years, I can’t (thank) you enough for trying the product and trying to help build the brand,” Poulter wrote. “It’s a very sad day to announce I will be closing down the IJP Design shop after 10 years of hard work. The following and support of my customers has been truly amazing. I’m sorry it will no longer be trading, but I hope you all understand our efforts in trying to restructure the business to make it work. Unfortunately, it’s not been possible to continue in today’s market. For anyone wishing to grab some of the last items at a bargain, please fill your boots; I have done the same. Sincere thanks to you all, Ian.”

Poulter started IJP Design in 2007 with the intent of showcasing his love for style and golf. IJP enjoyed quick success in the United Kingdom and U.S. and in 2009 expanded to China while adding women’s and children’s lines.

“It has always been our aim to run a unique and high quality product business that reflected my personality and passion for the game of golf, and my love of fashion both on and off the course,” Poulter said.

But Poulter, who is playing in the Valspar Championship this week, said the company could no longer justify continuing to operate, despite “a number of attempts to reshape it against an ever increasingly competitive landscape.”

The website will officially close down on April 2. Until then, all IJP Design inventory will be sold at a discounted price.

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