Topgolf Crush takes game to places it's never been before

Topgolf Crush Orlando

Topgolf Crush takes game to places it's never been before

Courses

Topgolf Crush takes game to places it's never been before

I’ve played the Old Course in the sort of glorious, sun-splashed conditions that few ever experience in St. Andrews.

I’ve played Royal Portrush in a pounding rainstorm that would prompt most golfers to make a U-turn and head straight back to the clubhouse.

But until Thursday night, I had never played golf under the lights in a football stadium.

I had never experienced Topgolf Crush – sort of a pop-up version of regular Topgolf that has become so popular at nearly 30 (and counting) locations around the country.

Topgolf Crush has been set up in Camping World Stadium in Orlando, only a few miles from Golfweek’s global headquarters. It will appear in more cities later this year, though the company hasn’t announced other Crush sites or dates.

Topgolf Crush is sort of an entry-level introduction to Topgolf.

Customers can play one game, as opposed to the regular Topgolf that offers multiple games. Flat-screen monitors are set up at each station, complete with Protracer technology (now called Top Tracer, since Topgolf purchased Protracer) that tracks ball flight. The setup at Camping World Stadium included targets set up at 40, 80 and 140 yards.

Prices for Crush this weekend in Orlando range from $65 per person per hour for standard hitting bays to $125 per person for “VIP” hitting bays. Jeehae Lee – whose Topgolf title is director of business strategy, though she answers to the title of director of Topgolf Crush – said the company expected to have more than 3,000 customers this weekend. (Lee, a Wharton MBA, used to play on the LPGA.)

The Orlando Crush experience feels like a pump-priming experience. The first full-fledged Orlando Topgolf is scheduled to open this fall, and the Camping World pop-up offers city residents an early taste of what is yet to come.

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