New technology is a game-changer for golfers and facilities

New technology is a game-changer for golfers and facilities

What if golf facilities had access to a technology-based solution that helps them efficiently manage their resources and apply that knowledge to improve the golfer experience? This new path forward for the game is within our sights.

USGA Resource Management is a map-based tool that allows facility managers to better understand their consumption of resources – such as labor, water and fuel – and to measure accurately, even down to the square foot, the allocation of these resources to each feature of the golf course. The data will help facilities to manage their maintenance practices in ways that were inconceivable just a few years ago.

“As the cost of maintaining a golf course continues to rise, facilities increasingly need smart tools and data to operate efficiently,” said Rand Jerris, the USGA’s senior managing director of Public Services. “For nearly a century, the USGA has helped improve golf course operations and golfer experience through educational materials, research, and agronomic and environmental consulting services. This investment in technology is an important next step, which will help facilities realize immediate benefits through simple and effective behavioral changes.”

The USGA Resource Management tool features a user-friendly interface that empowers superintendents and facility managers to perform “what-if” analyses and develop models that quantify the financial impacts of proposed changes in maintenance.

Another key feature of the application is the ability to generate visual mapping of golfer traffic, allowing facility managers to focus maintenance and resources on the areas that are most heavily used, while reducing unnecessary costs on acreage that has little to no impact on golfer experience.

“Information and data are critical in our business,” said Darrell J. Marcinek, director of golf maintenance for the Somerset (N.J.) County Park Commission. “This tool would take the guesswork out of our budgeting, and the end product will be better for the golfers because we’re maximizing our limited resources.

“The USGA is at the forefront of our industry. There’s nothing on the market that I’m aware of that does what this tool does.”

The USGA Resource Management product will be an important part of the toolkit used by USGA agronomists across the country in 2017 as they work directly with facilities. The ongoing development and refinement of USGA Resource Management reflect the USGA’s commitment to advance the game by making the benefits of science and technology available to all facilities. These advancements will help to elevate the golfer experience and improve productivity at 35,000 golf courses around the world.

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