Elevating its role in Tiger Woods' tournament, Northwestern Mutual announced it will serve as title sponsor of this year's event in Thousand Oaks, Calif. The Northwestern Mutual World Challenge, scheduled for Dec. 5-8, offers a $1 million payout to the champion.
The PGA of America is rolling out its Employee Talent Development Program, which tailors the golf industry’s primary learn-to-play initiative, Get Golf Ready, as a professional development offering to companies, large and small.
Sheila Johnson, former co-founder of BET, now is a USGA Executive Committee member. She represents a potential catalyst who has the wherewithal to ignite interest among golf's most underrepresented constituents.
The minimalist footwear movement has gained another major advocate: FootJoy. The concept, which first gained popularity in running, preaches shoe design and construction that enables the foot to move as if it was essentially barefoot.
When PGA of America executives unveiled Golf 2.0 last year, they insisted their plan to increase participation would be different. Indeed, Golf 2.0 isn’t a single initiative, but a long-term strategy employing a variety of activities, each targeting different consumer groups.
Golf 2.0. It’s a title that will become part and parcel of the game this year, lexicon that will roll off the tongues of Jack Nicklaus, U.S. Golf Association and PGA of America executives, TV commentators and just about anybody who’s anybody in golf. But what exactly is it?
Joe Assell, co-founder of GolfTEC, which delivers 21st-century, technology-based instruction rather than Band-Aid swing fixes, is addressing a frequently overlooked aspect in the industry’s efforts to grow the game: poor player retention.
Tobie Hatfield may not have been schooled as a shoe designer, but his innate ability to understand athletes' needs has made him one of Nike's top inventors. His latest project: Creating the TW '13 for Tiger Woods.
Force plates, 3D-motion analysis and simulators. Footwear design has become a high-tech affair, and the result makes much more than a fashion statement. Golfweek.com's Shoe Month begins today and shows how footwear can change your game.
<strong>Gene Yasuda:</strong> Striving to court more golfers and serve them better, the PGA of America’s Golf 2.0 initiative aims to help course operators convert their facilities into centers of hospitality.
<strong>Gene Yasuda:</strong> Will the golf industry finally gain traction again in 2012? It’s the economy, stupid. It may be the most concise answer, but it only partially explains why golf is far from experiencing a recovery in 2012.