Gene Yasuda

Bridgestone to enter collegiate-licensing market

Bridgestone Golf is courting the allegiance of college sports fans by producing golf balls featuring the logos of their favorite school teams.

Northwestern Mutual bolsters role with Tiger's event

Elevating its role in Tiger Woods' tournament, Northwestern Mutual announced it will serve as title sponsor of this year's event in Thousand Oaks, Calif. The Northwestern Mutual World Challenge, scheduled for Dec. 5-8, offers a $1 million payout to the champion.

Get Golf Ready adds business program

The PGA of America is rolling out its Employee Talent Development Program, which tailors the golf industry’s primary learn-to-play initiative, Get Golf Ready, as a professional development offering to companies, large and small.

Course operator to USGA: It's about time

Joe Munsch, CEO of Dallas-based course operator, applauds the USGA's campaign to fight slow play. But he says the key to success is working together, not pointing blame.

Tour lands NEC to back Latin American circuit

The PGA Tour Latinoamerica has gained NEC Corp. as an umbrella sponsor, a milestone deal underscoring the circuit's potential and the region's promise for golf and industry.

A woman's touch: Johnson brings new perspective to USGA

Sheila Johnson, former co-founder of BET, now is a USGA Executive Committee member. She represents a potential catalyst who has the wherewithal to ignite interest among golf's most underrepresented constituents.

Toy Box: Merrick enters winner's circle

John Merrick enters the winner's circle with Titleist and Phil Mickelson's search for a 3-wood continues in this week's Toy Box notes.

Toy Box: Snedeker wins with TaylorMade ‘classic’

From Brandt Snedeker's win at the AT&T with a TaylorMade 'classic' to Rocco Mediate's mix-and-match bag, take a look at equipment used last week in the world of golf.

FootJoy goes minimal with M:PROJECT

The minimalist footwear movement has gained another major advocate: FootJoy. The concept, which first gained popularity in running, preaches shoe design and construction that enables the foot to move as if it was essentially barefoot.

Rounds up 6.1 percent through November '12

Rounds played in the U.S. increased 2.6 percent in November, helping year-to-date gains stay above 6 percent, according to the latest monthly figures.

Nike Golf signs McIlroy as global athlete

In a global press conference from Abu Dhabi, Rory McIlroy introduced himself Jan. 14 as the Swoosh's next leading man.

Preview: Building a foundation to grow the game

When PGA of America executives unveiled Golf 2.0 last year, they insisted their plan to increase participation would be different. Indeed, Golf 2.0 isn’t a single initiative, but a long-term strategy employing a variety of activities, each targeting different consumer groups.

My Year in Golf: Gene Yasuda

Our Gene Yasuda reflects on a watershed moment in the industry's efforts to grow the game, golf's enduring appeal and capitalizing on a chance to fulfill the sport's growth potential.

PGA Junior League Golf aims to attract youth

As a club manager for nearly 40 years, Dennis Johnsen has witnessed his share of grow-the-game initiatives. More often than not, he says, their hype outweighs their results.

First Links: A blueprint for golf 'bunny slopes'

Placing the uninitiated golfer on the first tee of a course stretching 7,000 yards or more makes as much sense as letting a newly licensed driver on a German autobahn.

Familial approach: Raven GC engages kids, parents

Phoenix’s Raven Golf Club engages parents, kids with creative programs.

Lewis takes junior golf instruction straight to schools

What started as a way to complement his PGA duties now has PGA pro Troy Lewis managing as many as a dozen part-time instructors at nearly 40 golf schools annually in Fort Worth, Texas.

Golf answers urgent call to grow the game

Golf 2.0. It’s a title that will become part and parcel of the game this year, lexicon that will roll off the tongues of Jack Nicklaus, U.S. Golf Association and PGA of America executives, TV commentators and just about anybody who’s anybody in golf. But what exactly is it?

GolfTEC inspires more, and better, play

Joe Assell, co-founder of GolfTEC, which delivers 21st-century, technology-based instruction rather than Band-Aid swing fixes, is addressing a frequently overlooked aspect in the industry’s efforts to grow the game: poor player retention.

Clubmakers fear restraint but don't anticipate big hit

The anchoring controversy reveals yet again the uneasy coexistence between governing bodies and manufacturers.

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